Cash, Sweat, & Serious Momentum.

We build the
growth machine.

Fire Hose Ventures installs the CRM, automation, AI, paid-media, and talent infrastructure a company needs to scale, then trains your team to run it. Strategy and systems, not another agency retainer.

We partner with a limited number of operators at a time.

Lago/ Unreal Stays/ Overflow/ JFisher Companies/ AdsCo/ New Primitive/ Audio Vantage/ Landscape Co/

The channels work.
The machine doesn’t.

After 8 years and $75M+ in portfolio revenue, the pattern is clear: channels work. The operating layer that turns them into compounding outcomes is where momentum quietly leaks.

01

Patchwork CRMs and broken attribution.

02

Lead pipelines that leak after every campaign.

03

AI pilots stuck in demos, never deployed.

How we operate.

The principles behind every engagement.

Marketing Firepower

Channels we’ve actually run, at scale. The same paid media, CRM, and automation we operate inside our own companies, not slideware we hand off and walk away from.

Operator DNA

Built and scaled before we backed and advised. Every system we install is one we’ve already run ourselves through Scroll and the portfolio, so you get playbooks, not theory.

Cash + Sweat Equity

We invest both: capital and hours, every engagement. When we take on a partner, our money and our operators are in the work next to yours, not just on a dashboard.

Six systems. One operating machine.

Every engagement follows the same build sequence, from infrastructure to oversight, so the result is repeatable, documented, and ready to scale into the next team, market, or acquisition.

What you’ll have

in 3–6 months
  • A modern, centralized CRM platform
  • Granular reporting & attribution
  • Automated lead-management systems
  • Standardized paid-media operations
  • AI workflows running in production
  • Clear visibility into marketing ROI
  • A trained internal team running execution
  • Documented systems & SOPs
  • A repeatable framework for onboarding new teams or business units
  • Growth infrastructure ready for acquisitions

A partnership,
not a retainer.

Fire Hose works directly with leadership, building systems, training your team, and steering growth. We keep the roster small so every partner gets senior attention.

Month to month

No long-term contract required. We earn the next month every month.

Limited roster

A capped number of partners at a time, so the work stays senior and hands-on.

Weekly cadence

Strategy calls, monthly reviews, and embedded execution alongside your team.

Let’s build the machine.

Tell us where you’re trying to scale. If we’re a fit, we’ll map the build on the first call.

Map the build

Also a venture studio

We don’t just write checks. We get to work.

Fire Hose is an operating venture studio built by the founders of Scroll, which generated over $8M in lifetime revenue. We put capital, marketing firepower, and operational muscle behind the companies we believe in. That’s the same playbook we bring to every consulting partner.

$75M+Revenue generated for clients
$8M+Scroll lifetime revenue
8 yrsOperating
6Portfolio companies

Recruiting · Tech Platform

Lago

A modern recruiting platform connecting businesses with top-tier global talent from emerging markets. By focusing on skilled professionals in Latin America and the Philippines, Lago scales teams faster and more cost-effectively, without sacrificing quality.

  • Full-service recruiting, vetting, and placement for remote roles
  • Digital marketing, sales, dev, and admin talent
  • Up to 70% cost savings vs. domestic hiring, no upfront fees
  • Screening for skills, experience, and cultural fit
Visit website →

Real Estate · Short-Term Rental

Unreal Stays

A boutique vacation-rental management company designing premium short-term rental experiences around guest satisfaction and operator-first economics, handling the full property lifecycle so owners maximize returns without the day-to-day headaches.

  • End-to-end rental management with a hospitality-first approach
  • Curated, high-design properties in top-performing markets
  • Revenue optimization through dynamic pricing and listing strategy
  • Hands-off ownership with transparent reporting
Visit website →

Marketing · White Label

Overflow

A white-label marketing agency built for agencies that want to scale without the overhead. Overflow delivers expert-level execution across paid media, SEO, and creative, all under your brand, so agencies do more and win bigger clients.

  • White-label PPC, SEO, paid social, and creative production
  • Scale revenue without expanding internal headcount
  • Transparent reporting and direct communication with delivery
  • Pricing that beats most white-label providers on value
Visit website →

Real Estate · Full Service

JFisher Companies

A vertically-integrated commercial and residential real estate developer handling every phase from dirt to lease. Fire Hose builds the sales, marketing, and technology infrastructure behind their next phase of growth.

  • Full-service development: land, design, construction, management
  • Commercial, multifamily, and residential across the Mountain West
  • Fire Hose builds their global sales systems and front-end marketing
  • Fire Hose is creating their enterprise technology platform
Visit website →

Service Brands · Fire Hose-Operated

AdsCo

Additional Services Co, a JFisher subsidiary under Fire Hose’s managing ownership. AdsCo builds the sales teams, systems, and brands for home-service companies that bolt onto JFisher’s existing client base.

  • Builds sales teams, systems, and brand identities from scratch
  • Targets services that attach to JFisher’s client base
  • Saunas, landscaping, fiber, pest control, lawn care, smart home / AV
  • Fire Hose holds managing ownership and operational control
Fire Hose-operated · part of JFisher

Home Services · Marketing + Sales

Priced Right

Priced Right installs awnings, patio covers, and whole-home water filtration. Fire Hose runs the marketing and front-end sales, owning the northern Utah market from Salt Lake City to Ogden.

  • Awnings, patio covers, and whole-home water filtration
  • Fire Hose runs the marketing engine end to end
  • Front-end sales: lead gen, qualification, and booked appointments
  • Owns the northern Utah market: Salt Lake City to Ogden
Visit website →

Behind the name

We know, this is like drinking from a fire hose.

In our earliest selling days, it was just Shane and Dan across the table from a prospect, laying out the whole operating machine in one sitting, every system and every channel at once. We learned to say it before they could.

The line stuck. It turned into the inside joke, then the shorthand our team carried through Scroll, for the volume of information, and for the results, which tend to land the same way: full blast. When it came time to name what we were building, there was never really a second option.

That’s why we’re
Fire Hose Ventures.

Built by operators,
not advisors.

Two founders, in your corner. You work directly with the people who built it, not an account manager. Both are former Scroll founders who’ve spent years building and scaling operations.

Shane Hickenlooper
Shane
Hickenlooper
Co-founder, Fire Hose Ventures

Shane co-founded Scroll and has spent years building businesses at the intersection of marketing and operations.

Dan Page
Dan
Page
Co-founder, Fire Hose Ventures

Dan is a builder and operator first. His background spans brand strategy, revenue growth, and early-stage company development.